IntaPeople

IntaPeople are one of the biggest recruitment consultancies in Wales with billings in excess of £5.2m and a number of sub-divisions within the organisation that concentrate on the fields of ICT, Engineering, Legal, and Executive & Interim Management.

MacKenzie-Cummins Communications was commissioned in 2008 to deliver a strategic media relations campaign to raise IntaPeople's profile on a regional and national level and enhance their reputation within the recruitment industry itself.

We met with a number of the organisation's key personnel, from senior management to front of house sales people, to gain a full understanding of how IntaPeople operates across all levels and how their staff and clients alike perceive the company.

Our findings played an important part in the tone that we used in all subsequent press activity. And to ensure that all opportunities could be capitalised upon, MacKenzie-Cummins forged a close working relationship with each head of department who commented on the key issues affecting their respective sectors.

Through a series of positive news stories and expert article pieces, MacKenzie-Cummins Communications positioned IntaPeople as the leading independent recruitment consultancy in Wales and one of the fastest growing specialist IT and Engineering consultancies in the UK.

Media coverage was gained in a number of publications, including Western Mail, Business in Wales, Wales Business Insider, Recruiter, and The Recruitment Consultant.